Why Citrus exists.
We didn’t set out to build another solar company. We set out to fix what people don’t like about them.
Solar got complicated. And a little pushy. Door knockers. Aggressive sales calls. Confusing pricing. Different answers from different people.
Somewhere along the way, solar became less about helping homeowners—and more about closing deals. We didn’t think that was right.
So we built something different.
Citrus Solar was created with a simple idea: What if you could get solar the same way you buy everything else?
No pressure. No middlemen. No commissions driving up the price.
Just clear information, transparent pricing and a system designed around what actually works for your home. That’s it.
Built for homeowners. Not sales teams.

No Sales Pressure
Most solar companies are built around sales. We built Citrus around you. No door-to-door salespeople. No commission-based pricing. No pushing you into something that doesn’t make sense.

Transparent & Straightforward
We don’t hide inflated costs to cover sales teams. Just clear, upfront pricing and high-quality systems designed for your home. Simple. Honest. Easy to understand.

Built Around You
We keep things simple with an online-first experience—and real conversations when you need them. If solar isn’t right for your home, we’ll tell you. Because that’s what neighbors do.
Solar has changed. And so has the way we design systems.
Solar used to be simple—put panels on the roof and lower your bill. Today, it’s more than that. Energy rates change throughout the day. Peak pricing matters. And when you use energy is just as important as how much you use.
That’s why most Citrus systems now include a battery. Solar produces energy. A battery stores it.
And your home uses it when it matters most. It’s a smarter, more complete way to take control of your energy.
We live here too.
We’re not a national brand trying to scale as fast as possible. We’re local to the Valley—and we plan to be here for a long time. That means: we understand SRP and APS, we design solar systems for Arizona homes and we stand behind our work. Because we’ll see you again. At the grocery store. At a restaurant. Around the neighborhood. And we’d rather that be a good conversation.
More than just installation.
Have a question? Just ask.
If you’re exploring solar, thinking about adding a battery or just want a second opinion—we’re here to help.
Free of pressure and expectations. And full of answers.